1Rebel gym startup raises £1.5 million via Crowdcube. The boutique gym, 1Rebel, found 304 investors from Crowdcube who pledged £1.5 million for the new launch of the gym at Shoreditch. The pitch was very popular and was oversubscribed with a whopping £1,559,370 worth of investment.The pitch reached its target of £1.15 million within 11 days of it first appearing on the crowd funding site Crowdcube. The opportunity eventually attracted 304 investors with a stake of 34.03% in the company.The company was founded by James Balfour and Giles Dean, both have worked on the well-known Fitness First brand.1Rebel is a gym that is contract free which allows members pay for and book classes online, providing a pay as you go service.The first gym is expected to open in Shoreditch later this year.
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