How do you choose a company name that is unique?
Choosing a unique company name starts with identifying words or phrases that capture the essence of your brand or your primary target industry. For example, you can register a company name with Companies House while securing a trademark reflecting your brand identity through intellectual property registration.
This combination of a trademark and business name enhances the value and recognition of your business and extends its appeal. By aligning your name with industry specifics and making it relatable to your target audience, you create a brand that resonates deeply and stands out in the market.
How can you use a limited company name search tool to check availability?
A limited company name search tool helps you verify whether another company already uses the name you’re considering. To use the tool effectively, prepare a list of at least three potential company names, starting with your top choice. This ensures you have alternative options if your preferred name is already taken.
Using this tool simplifies the name selection process and helps avoid conflicts with unrelated companies that may have similar names. This is critical in creating a unique and legally compliant brand identity.
Suppose your name search indicates that your chosen name is approved but flagged as similar to an existing business name. In that case, you must provide supporting documentation if connected to the existing company. Such connections may include being a subsidiary, an affiliate, or having a formal association. Providing this documentation ensures compliance with regulations, prevents potential conflicts, and avoids any misrepresentation.
See also: Limited Liability Definition
How do you align your choice to company name rules and restrictions?
Companies House provides clear guidelines to help entrepreneurs register a company in the UK. Key legislation governing company naming includes:
- Companies Act 2006
- Company, Limited Liability Partnership, and Business (Names and Trading Disclosures) Regulations 2015 (SI 2015/17)
- Company, Limited Liability Partnership, and Business (Sensitive Words and Expressions) Regulations 2014 (SI 2014/3140)
Flaunting these rules could cause undue delay in your company's registration. It is easier to comply. These rules include -
- The name you want should not contain words that imply a connection to the UK government or local or specified public authority.
Your name must not include words that suggest a connection to the UK government, local authorities, or any specified public body. Terms such as "Court," "Financial Reporting," "Notary," "Inspectorate," "Authority," or "Assembly" require explicit permission from the relevant governing agencies or institutions. This rule ensures that your company name does not mislead or imply an affiliation with official organisations without proper authorisation.
- The name should not be offensive, inappropriate, or likely to cause harm or offence to any group or individual.
The name you choose must not contain offensive, inappropriate, or harmful terms that could cause offence or harm to any group or individual. Companies House strictly prohibits words that are profane, derogatory, or defamatory. A respectful and professional business environment is essential; your company name should reflect these values.
- The name must not suggest criminal activity or be contrary to the public interest.
The name must not imply criminal activity or conduct contrary to the public interest. Also, avoid including terms suggesting illegal or unethical practices, as Companies House will not approve such names.
- The name must not infringe on an existing trade mark.
The name must not infringe on an existing trademark. To ensure compliance, conduct a trademark search using the main keywords you plan to include in your business name, which you may later trademark. This step helps you avoid the legal risks of using a protected word or mark. Additionally, it safeguards your brand identity from potential infringement by others, ensuring your business stands on solid legal ground.
Why can’t a business name include sensitive words and expressions without permission?
There are sensitive words and expressions that you cannot include in your company name because they denote special skill, license, or authorisation. Such words include - Accounts Commission, Adjudicator, Auditor General, Accreditation, Association, Bank, Charitable, Chamber of Commerce, and more. To use, you’d require special permission.
Can you use a business name generator to define your brand?
Business name generators are excellent tools for brainstorming potential names for your business. Typically, you start by selecting your industry and providing 1-3 relevant keywords. The generator then suggests a variety of creative name options to consider.
Some generators may ask for additional details about your new business, such as its nature, target audience, or brand personality, to provide more tailored suggestions. These tools can be a valuable starting point in defining a name that aligns with your brand identity and resonates with your audience.
Should you choose "Limited" or "Ltd" for the ending of your company name?
You can use either "Limited" or "Ltd" at the end of your company name, as there is no legal or functional difference between the two. "Limited" is often considered more formal, while "Ltd" is slightly more casual. The choice ultimately depends on the company owners' preferences and branding style.
Find out more: What is the difference between ltd and limited in a company name?
Is the domain name available for your preferred business name?
Though not a legal requirement, it is good practice to check to see if the domain name of your preferred and available name is also available for the company website and email address. This will help you establish a consistent brand and build a web presence that aligns with your identity.
Company Name Rules Explained
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